Hood to the Holler is committed to removing barriers to democratic participation, empowering a more reflective democracy, engaging Kentuckians from the hood to the holler, and breaking down barriers surrounding topics of racial justice, and generational poverty.
This resource section is meant to remove the barriers and empower folks across Kentukcy by bring information directly to you. Some of the guides below are produced by Hood to the Holler while others come from community partners. Check back as we will continuously be adding even more content to help educate and equip you to transform your community to be rooted in love and justice.
Don't see a resource here but have an idea for one that could be added? Email [email protected].
Now, let's get to work!
Relational organizing strategies are more important than ever. Check out these resources to incorporate this tactic in your operation.
In the last few years, marked by social distance, distributed organizing models and relational organizing tactics stand out as vitally important frameworks all organizing programs should be adopting. In this video: learn from two experts in the field: Woke Vote organizers Deanna Reed and Shante Wolfe.
Take a listen to this podcast by our friends at Arena - and learn the in's and out's of relational organizing.
Want to run for office in Kentucky? Start here.
If you are considering running for office, getting started can feel daunting. These resources can help you get moving. -- Resource from our partners at Arena
Want to get involved by helping someone you know run for office? Check out these guides on campaign planning.
Do you feel as though there are one million things to consider while running a campaign? The Campaign Plan Template brings together the essential elements of a campaign into a single document that you can continue to refer to and adapt from now until election day. The Campaign Plan Template will help you work out strategies for messaging, organizing, communications, staffing, scheduling, and data and begin to understand how all of these elements fit together. - Resource from our partners at Arena
The Arena Snapshot will help you calculate your pathway to victory and set the foundation for your campaign’s voter turnout, persuasion, and voter registration programs. The Snapshot draws information from voter files, past election results, and polling data to show you what would likely happen if the election were held today. It then allows you to simulate the effects of a targeted, programmatic campaign on the electorate in your district. After you have completed the Snapshot, you will be able to determine: 1) how to get to your win number; 2) which groups of voters you need to prioritize for turnout (by geography, ethnicity, age, etc.) outreach; 3) which segments of the population you need to prioritize for persuasion outreach; 4) identify opportunities to expand the electorate via voter registration.
Run of show example from our partners at Arena.
Digital strategies are an increasingly important part of any organizing as they can help get your message out and reach new folks in a targeted way. These guides will help demystify creating and implementing your digital strategy.
Digital ads are an essential way to connect with voters, volunteers, donors, and supporters. Reaching them is crucial, but equally important is how we made an ask using digital ads.
It is essential to set forth a deliberate plan for incorporating digital ads into your campaign’s voter contact, volunteer recruitment, and fundraising strategies. The planning guide and planner spreadsheet will help you track specific ads and information helpful to having a holistic digital ads program. Whether you are a one-person team with a small digital ads budget or you are working with a team to execute your ads, this tool will help you navigate the lingo and essential considerations for digital ads.
Resources from our partners at Arena.
If you have used our other digital ads guides for planning and content you might be ready to take the next step of placing digital ads. There are many tutorials online to show you the basics of setting up ads, so rather than provide a general ad setup overview, this guide will focus on tips that are specific to political ads. - Resource from our partners at Arena
In 2020 utilizing tools like livestreaming is critical for getting a candidate or campaign in front of a large audience. Livestreaming is more accessible than ever before, but with that said it still takes time to set up and execute. We’ve created a tool that walks you through the steps necessary to take your zoom video call and go live on Facebook, YouTube, and Twitter. -- resource from our partners at Arena
Whether you are looking to hire a campaign team or join as a staff member yourself, this section will help you be better prepared through the entire process.
No two state or local campaigns look the same. Some may have a team of 5 full-time staffers, while others may just have a campaign manager with a dedicated team of volunteers. Your campaign manager might have to take additional finance staff responsibilities, or your field organizer might share a field director responsibilities with the campaign manager.
Because of this, job descriptions will always have to be crafted based on the particular financial realities for your team. Our job descriptions tool allows you to mix and match responsibilities and roles based on what works for you.
A must-read if you are preparing to hire for your campaign.
This tracker will help you manage your hiring process.
What should you expect during the interview? Learn how to crush it in this comprehensive guide.
Data does not have to be a scary word. Learn all about data with useful guides on building effective spreadsheets to cutting turf.
Learn the essential building blocks.
What is GOTV? Well, it is short for Get Out The Vote. Political campaigns are about more than just paid advertising, rallies, media interviews, and debates. The most important part of the campaign is getting the most votes on election day, and GOTV is the final, and most important, part of the process.
Watch this video to learn the essentials.
This guide provides best practices for crafting your GOTV Universe. This for campaigns big and small as they navigate how to use various targeting tools. Following these best practices will help your campaign target the right voters during GOTV and tailor your approach to your method of outreach and campaign capacity.
Developing your message is key in any campaign. It helps you communicate your values and not get distracted from the priorities of your campaign.
A core message frame is the distilled narrative your campaign consistently amplifies via all the communications channels at your disposal. It should be the heartbeat of the story you are telling online, in speeches, in the press, and at voters’ doors. Campaigns are all about building and scaling relationships with voters to build trust, so it’s incredibly important that the organization you are building is aligned around your message and empowered to deliver it on your behalf.
Resources on being an advocate in your community.
In any campaign cycle, and especially while social distancing, it is crucial to make your content widely accessible by sharing live videos. Social media has made it extremely easy to share live video in the moment by holding up your cell phone and clicking “go live.” But livestreaming Zoom meetings is a little more complicated - so take a look at this Guide to learn how to be a pro!
Stay up to date on bills in Frankfort this session.