Hood to the Holler is committed to removing barriers to democratic participation, empowering a more reflective democracy, engaging Kentuckians from the hood to the holler, and breaking down barriers surrounding topics of racial justice, and generational poverty.
This resource section is meant to remove the barriers and empower folks across Kentukcy by bring information directly to you. Some of the guides below are produced by Hood to the Holler while others come from community partners. Check back as we will continuously be adding even more content to help educate and equip you to transform your community to be rooted in love and justice.
Don't see a resource here but have an idea for one that could be added? Email [email protected].
Now, let's get to work!
Relational organizing strategies are more important than ever. Check out these resources to incorporate this tactic in your operation.
Want to run for office in Kentucky? Start here.
If you are considering running for office, getting started can feel daunting. These resources can help you get moving. -- Resource from our partners at Arena
Want to get involved by helping someone you know run for office? Check out these guides on campaign planning.
Do you feel as though there are one million things to consider while running a campaign? The Campaign Plan Template brings together the essential elements of a campaign into a single document that you can continue to refer to and adapt from now until election day. The Campaign Plan Template will help you work out strategies for messaging, organizing, communications, staffing, scheduling, and data and begin to understand how all of these elements fit together. - Resource from our partners at Arena
The Arena Snapshot will help you calculate your pathway to victory and set the foundation for your campaign’s voter turnout, persuasion, and voter registration programs. The Snapshot draws information from voter files, past election results, and polling data to show you what would likely happen if the election were held today. It then allows you to simulate the effects of a targeted, programmatic campaign on the electorate in your district. After you have completed the Snapshot, you will be able to determine: 1) how to get to your win number; 2) which groups of voters you need to prioritize for turnout (by geography, ethnicity, age, etc.) outreach; 3) which segments of the population you need to prioritize for persuasion outreach; 4) identify opportunities to expand the electorate via voter registration.
Run of show example from our partners at Arena.
Digital strategies are an increasingly important part of any organizing as they can help get your message out and reach new folks in a targeted way. These guides will help demysitfy creating and implementing your digital strategy.
Digital ads are an essential way to connect with voters, volunteers, donors, and supporters. Reaching them is crucial, but equally important is how we made an ask using digital ads.
It is essential to set forth a deliberate plan for incorporating digital ads into your campaign’s voter contact, volunteer recruitment, and fundraising strategies. The planning guide and planner spreadsheet will help you track specific ads and information helpful to having a holistic digital ads program. Whether you are a one-person team with a small digital ads budget or you are working with a team to execute your ads, this tool will help you navigate the lingo and essential considerations for digital ads.
Resources from our partners at Arena.
If you have used our other digital ads guides for planning and content you might be ready to take the next step of placing digital ads. There are many tutorials online to show you the basics of setting up ads, so rather than provide a general ad setup overview, this guide will focus on tips that are specific to political ads. - Resource from our partners at Arena
In 2020 utilizing tools like livestreaming is critical for getting a candidate or campaign in front of a large audience. Livestreaming is more accessible than ever before, but with that said it still takes time to set up and execute. We’ve created a tool that walks you through the steps necessary to take your zoom video call and go live on Facebook, YouTube, and Twitter. -- resource from our partners at Arena
Whether you are looking to hire a campaign team or join as a staff member yourself, this section will help you be better prepared through the entire process.
Not everyone is a spreadsheet person. On campaigns, excel or google sheets are unavoidable. Knowing just a little bit can go a long way and make your campaign more effective.
Developing your message is key in any campaign. It helps you communicate your values and not get distracted from the priorities of your campaign.
Resources on being an advocate in your community are coming soon!