Hood to the Holler is committed to removing barriers to democratic participation, empowering a more reflective democracy, engaging Kentuckians from the hood to the holler, and breaking down barriers surrounding topics of racial justice, and generational poverty.
This resource section is meant to remove the barriers and empower folks across Kentukcy by bring information directly to you. Some of the guides below are produced by Hood to the Holler while others come from community partners. Check back as we will continuously be adding even more content to help educate and equip you to transform your community to be rooted in love and justice.
Don't see a resource here but have an idea for one that could be added? Email [email protected].
Now, let's get to work!
Developing your message is key in any campaign. It helps you communicate your values and not get distracted from the priorities of your campaign.
A core message frame is the distilled narrative your campaign consistently amplifies via all the communications channels at your disposal. It should be the heartbeat of the story you are telling online, in speeches, in the press, and at voters’ doors. Campaigns are all about building and scaling relationships with voters to build trust, so it’s incredibly important that the organization you are building is aligned around your message and empowered to deliver it on your behalf.